The Gender Responsive Equitable Agriculture and Tourism (GREAT) Programme is an AU$ 33.7 million (US$22.5 million) Australian Government funded initiative that promotes gender equality and women’s economic empowerment, with a focus on the ethnically diverse provinces of Sơn La and Lào Cai in Việt Nam’s north-west. The programme has spared no efforts in helping local enterprises overcome the obstacles caused by the pandemic to maintain operations. Lê Hương chats with Phil Harman, the programme’s team leader, on the efforts.